An exciting first project for a 2003 beauty campaign to promote elegant packaging that embraced the feminine curve. This campaign focused on marketing to Whole Foods organic products in expanding the sales of the Giovanni Cosmetic Hair Care & Body Care Line.
While creating the Giovanni Beauty catalog, I collaborated with the Tenli Design Studio photographer to provide unique photos to market their body care line.
I started with the concept of turning the four seasons into four dreams. This layout empasized the beauty and elegance of the feminine form, while maintaining a simple, and sleek design.
When creating the catalog cover I used a unique Chinese stitch to give the product a traditional and organic feel, while adding sans serif fonts for an authentic touch. Then on the last page of the catalog, I added a fold-out to showcase the full product body care line.
Creating this campaign, I developed a real passion for photography. I was able to create this fun package design, and capture the vivid tones, product set-up, and essence of the Giovanni Body Care Line.
