graphic design | packaging | photography
graphic design
Packaging
Photography
PROFESSIONAL SUMMARY
Over 10 years of experience in management, and direction for freelance-based branding, communications design, brand development, strategy, and production work for clients such as Belkin International, ORO GOLD Cosmetics Company, and Giovanni Cosmetics. With the talent, and ability to quickly understand complex client requirements, and come up with simple, and logical solutions by providing creative flair, and originality.
experience
BELKIN INTERNATIONAL | Production Designer - Contractor (Jan 2016 - Oct 2016)
Playa Vista, CA
- 120 AVI/ Cable and iPhone’s Product Packaging Refresh
- Layout & Design according to Belkin’s Brand Guidelines
- Badge icon and Compatibility icon design
- Recreate 2D and 3D package mockups/ Printing mockups
- Communicate with Creative Team for the design direction
- Copywriter on 20 regional translation legal copy
- Uphold brand standards in all executions
- Create UPC code on packaging boxes
- Create shipping labels
- Photography Team for the photo composite and graphic elements
- Office PowerPoint create sell sheets
- Belkin’s system work on Agile Project Management create UPC codes and PR numbers
- Ability to multi-task and deliver under tight timelines
MAZAL GROUP | Senior Graphic Designer & Photographer - Full Time (May 2007 - Nov 2014)
Northridge, CA
- Created: Logos, Packaging Designs, Brochures, Photography, Posters, Environmental Graphics, Concept Development, Illustration, Web Campaigns, Magazine Ad Insert Page, Invitation Cards and Trade Show Standees & Pop up Displays.
- Brands: HerStyler Staightening Tools & Curling Irons, Elit Hair Extention, Vivo Dead Sea Products, OROGOLD Cosmetics, VineVera Resveratrol Skin Care and Lionesse Beauty Bar.
TENLI DESIGN | Graphic Designer & Junior Photographer - Full Time (May 2003 - Mar 2006)
Los Angeles, CA
- Created: Logos, Brochures, Packaging Designs, Post Cards, Promotional Design, Magazine Ad, Environmental Graphics, Posters, Concept Development, Office PowerPoint Created Sell Sheets, Web Campaigns and Advertisements and Standees Displays.
- Clients: Giovanni Cosmetics and OPI Products Inc.
education
ART CENTER COLLEGE OF DESIGN
Evening Classes: Graphic Design, Typography and Digital Photography 2001
LOS ANGELES CITY COLLEGE
Graphic Design 1996
SHIH HSIN UNIVERSITY, TAIWAN
Chinese 1990
key skills
- Experience working with a variety of well-known clients
- Can maintain effectiveness and focus in a fast-moving and changing environment
- In-depth knowledge of typography and color-matching
- Proficient in Adobe Creative Suite, advanced in InDesign, Illustrator and Photoshop
- Recreate 2D package mockup and printing mockups
- Good organizational skills
- Bilingual in English & Chinese