It was essential to transform the idea of a physical mattress into the concept of relaxation. This project required a design that emphasizes the importance of quality sleep. The window covering must also attract foot traffic, and draw consumers into the store.
The original logo required reworking to improve legibility. I replaced the old script font with custom lettering to create a logo that scales more elegantly down to small sizes. The new logo is also more contemporary.
Perforated vinyl is the perfect window covering to soften the effects of the direct sunlight inside the store. The calm forest theme evokes a tranquil sleeping enviroment. The striking use of contracst and the bold composition create a truly eye-catching display.
