women's organic cotton panties

“Comfort in Everyday Wear”

THE CHALLENGE

Quite often it is difficult to describe the feeling of wearing organic fabrics using images or words. This undertaking required the projection of the organic undergarment feels while avoiding the drab tones of traditional organic products.

the solution

The cotton balls printed on the Kraft paper boxes were designed to evoke the organic feel. Vivid colos and the varied cutouts in the boxes convey a playful spirit and a sense of fun not often found in organic clothing lines.

women's organic cotton panties

THE CHALLENGE

the solution

santa monica